Innovative HVAC Sales Tools: Learn How to Entertain, Educate & Engage Your Clients
Video Marketing
Video Marketing: Cable Commercials
The Arzel Zoning Cable Marketing Series
Uneven heating and cooling is a common problem in homes of all types in all climates. In fact, the problem is so common that homeowners have come to accept it, never knowing that the problem can be easily corrected. And, with the Arzel system, it can be done with minimal mess and at a comfortable cost.
This series of cable commercials address common temperature problems with humor and in a way that homeowners with similar problems will relate. They are designed to create product awareness, name recognition and to generate inquiries.
Use them to identify the untapped potential in your residential market!
The 'ready-for-broadcast' spots cost $800 to customize all four with your company name and phone number. Includes:
- Series of four customized spots in downloadable mp2 1080i format for cable broadcast
- Series of four customized spots in downloadable mp4 format appropriate for web and mobile display
Click Image to View Arzel Zoning Commercials
(make sure your sound is on)
Who Will You Call for Your Tune-up?
Fall Furnace Tuneup Series
Fall Furnace Tuneup Series
Gas Furnace Tune-up Commercials
Most gas furnace owners know the importance of getting their furnace tuned-up, the question is who will they use? These30-second spots use scenarios involving sub-professionals in other trades to illustrate the importance of choosing a properly trained and equipped company...yours! Using issues to which most viewers can easily relate, the translation is clear...the training and tools used by a company can make a world of difference.
The series includes three commercials (click images to view) each with up to 8 seconds customized with your company specifics in the following formats:
The series includes three commercials (click images to view) each with up to 8 seconds customized with your company specifics in the following formats:
- Series of three customized spots in downloadable mp2 1080i format for cable broadcast
- Series of three customized spots in downloadable mp4 format appropriate for web and mobile display
Click Image to View Who Will You Call for Your Tune-up Commercials
(make sure your sound is on)
Make yours the number they dial.
Series can be produced within a week of receiving your order and necessary materials
The "Joe Dermot" Cable Spots
If you have a high-speed Internet connection, click here to view our series of six "Mechanical Crimes" commercials (11 MB streaming). These commercials are entertaining portrayals of 'Joe Dermot -Mechanical Crimes Inspector' as he uncovers poor service and recommends your company to the victims of it. The first three episodes are designed for Fall furnace maintenance. Episodes 4 & 5 are meant to use with any promotion you are running substituting your marketing piece with the appropriate voice-over. Episode 6 stresses the importance of a 100% money-back guarantee.